VIMMA Company Siivoustakki launch
How to have a fashion launch in the age of corona? Online is the obvious answer but precisely how does a brand generate interest and keep the event flowing?
We planned an event where the camera and VIMMA’s founder Marjut could move around and follow simultaneous activities that were taking place.
Marjut and Siivoustakki’s designer Mari Savio chatted about the brand and the ideas and inspirational images behind the new garment. Guest designers were live painting white jackets, models were being styled, and Joonas presented Piknik People Studio’s branding work for Siivoustakki.
After 48 hours the IGTV video had over 2700 views wich is a nice number for a small local brand.
Social media ads
Event space setup